Shelly Justice


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Shelly Justice


Atlanta & Los Angeles

Shelly Justice has an entrepreneurial spirit that has propelled several companies to financial success. She’s a seasoned spokesperson with 20 years of experience working for a diverse group of industries and clients. While working in Italy, Shelly created the concept for CMT Agency a live marketing and event company. Recognizing how business and tradeshow markets were evolving, she identified the need for spokesmodels and professional talent that could quickly grasp and deliver powerful client messages. In 2001, she launched Convention Models & Talent, Inc. Today CMT is a global organization that provides event staffing, specialty talent and corporate representation for major brands, such as Anheuser-Busch, Merck, P & G, Spanx, T-Mobile and Toyota. The company is headquartered in midtown Atlanta. Justice is currently a member of Women’s Business Certified Council (WBENC) and her dedication to CMT clients and employees has resulted in numerous awards and recognition, including:

  • Inc. 5,000’s fastest-growing private companies for three years in a row.
  • Atlanta Chamber of Commerce Small Business Award semi-finalist
  • Atlanta’s 2010 Top 25 Temporary Employment Agencies
  • Named to 2010 Bulldog 100: Fastest Growing Bulldog Businesses
  • Catalyst magazine’s top 25 Entrepreneurs
  • Enterprising Woman magazine’s Woman of the Year finalist

In 2014, Shelly realized that the Georgia Entertainment industry act, which grants an income tax credit of 30 percent to qualified productions would bring a lot of revenue to the State of Georgia. Being the crazy entrepreneur that she is, Shelly formed Salt Model & Talent Agency to fill the growing need for print, theatrical and commercial representation in the Southeast. After only being in business for a little over 2 years, the west coast office of Salt was opened and has become a recognizable agency providing top tier talent in Los Angeles.

Shelly is also the CEO of Senegal Software, a cloud based SaaS platform for the event and temporary staffing industry.

Contributing time and money, Shelly is an active member of Atlanta’s philanthropic community. She served as the Co-Chair of The Many Lives You’ve Touched Program, which benefits the Georgia Transplant Foundation, The Annie Oakley Shooters that has an annual fund raiser for the TPL, Sandy Springs Benevolent fundraiser, and volunteered for three years as a committee member for the American Cancer Society’s “Tee it up fore life” golf tournament and “Par-tee fore life” fund raiser. In addition to charitable work, Justice also enjoys golf, fly fishing and shooting sporting clays. She’s a graduate of the University of Georgia and resides in Sandy Springs with her husband Mike Kohlsdorf and black lab “Jake”. They are also active members of the Capital City club and Burge Plantation.